![]() ![]() So in our case, it (the wiki) has been completely free, other than the time we put into the articles.”ĪL Systems, a Rockaway, NJ provider of distribution automation systems, is using both blogs and wikis extensively throughout the organization. “But I was still able to set it up on our Linux server in about an hour. “I’m a geek, but not a hard-core Linux geek,” explains Duthie. In addition, they’ve accumulated 253 articles in their wiki the last three have included two technical articles and a marketing article with research on their upcoming Google Ad Words campaign.ĭuthie used MediaWiki to set up his wiki, the same web engine used by Wikipedia, the highly popular online alternative to the brand-name encyclopedias. For Duthie Associates, its wiki includes:Įveryone in the company is able to create and edit any of this information. This ease of use makes wiki’s excellent for team collaboration. “It’s primarily a knowledge base for us, incorporating a wide array of topics.”Ī wiki is a specific kind of website that allows users to easily update, edit, and add information. “We’ve been using an internal wiki since December 2004,” notes Andrew Duthie, President of Nashville-based Duthie Associates, an e-learning and marketing presentation creation company. Check out his Apblog where he shows a world map update of his latest visitors.Ĭoncludes Jagger, “We have literally started our most successful communication and marketing campaign ever for less than the cost of a single stamp.” And as this column was going to print a major Canadian newspaper was talking to Jagger about doing a semi-regular column on home security tips! WIKI’S ![]() ![]() Jagger set the blog up for free using and then signed up for a free metrics tracking system called gives Jagger a real time dashboard showing how many people are checking out his blog, what they are looking at, where they are located, what browser they are using, all for free (although he’s recently paid $59 for the full statistics package). “…The power and snowball eff ect of this thing is absolutely incredible and I cannot believe that I did not do it last year when I was first hearing about blogs” The power and snowball effect of this thing is absolutely incredible and I cannot believe that I did not do it last year when I was first hearing about blogs,” adds Jagger. “One of the most amazing and powerful things that has happened is that the blog address has been forwarded on to many businesses and neighborhood associations by third parties as a ‘great community resource’, literally quadrupling our exposure over the course of a couple weeks… essentially, we are getting our marketing done for us, for free. The blog is allowing us to proactively communicate to, and add real value for our clients without having to wait for a security issue to arise.” ![]() “In our business, one of our challenges is that we tend to only talk to people when there is an incident or something bad happens. “Since launching, we have generated quite a few additional sales based on specific posts and we have had clients actually call us to thank us for the ‘service’ that the blog provides,” explained Jagger. In March, after Jagger initially sent out an email with a link to his blog to a controlled list of 100 clients, he was amazed to see that more than 70 of his clients followed the link to the blog within 12 hours and 41 asked to be set-up for an auto-notification every time he added a post. Plus her site lists several top CEO blogs – a great way to see how CEOs are using them. And the guru of CEO blogs is Debbie Weil download her free “ 7 Tips to Write an Effective Business Blog” and/or just hire her (and her network of friends) to set one up for you – less than $1000. Why do you need a blog (think diary on the web that everyone can read – it’s all about communicating)? You need one if popping high on search engines is important to your business. Slowly plugging away at a book about home security, Jagger, founder of one of Vancouver’s largest privately-held commercial and residential security firms, was egged on by his brother to start a blog. Not only are these powerful tools to drive your message externally, but I’ve been surprised at how important internal blogs and wikis are at facilitating internal communications. This column I’m pushing leaders to start a blog, create a Squidoo page (as the expert in your industry), launch a column, or start a wiki. I continue my campaign to get CEOs and their firms to control the INK in their industry. “Without a doubt, the blog we started () has been met with the most incredible reaction from our clients,” exclaims Mike Jagger, President of Vancouver based Provident Security. … create a Squidoo page (as the expert in your industry), launch a column, or start a wiki. ![]()
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